One of the most anticipated Apple (AAPL, Tech30) products for many years has been an all-in one Apple TV, which would have a super-high resolution screen and on-demand programming. But, like so many other rumored tech products that never see the light of day, the “iTV” turned out to be an iUnicorn.
On the heels of activist investor Carl Icahn forecasting that Apple would produce 55-inch and 65-inch TVs next year, The Wall Street Journal reported on Monday that Apple had abandoned plans for its own television a year ago.
Rumors of an all-in-one Apple TV started in full-force after Walter Isaacson’s 2011 biography of Steve Jobs suggested that the device was one of Apple’s next plans.
“I’d like to create an integrated television set that is completely easy to use,” Jobs told Isaacson. “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”